Bridging the Intercultural Gap in Customer Communication

Another problem that Scott raises with service learning is that it may end up focusing on personal growth. Personal growth isn’t a bad thing, but it narrows the value of the learning to one’s self instead of the larger community in which that growth occurs. When I read this, I immediately recalled the concept of “the white man’s burden”, the colonial-era notion that we Westerners are somehow superior to those over whom we exert power and can thus improve them if only we can make them emulate us.

  • Medical interpreters are often asked to provide this service spontaneously when they are in their primary role as a medical interpreter.
  • Readers who stay the course and reach those later chapters will see an increasingly realistic and relevant focus of cultural studies, and will receive some keen insights into how this field can potentially transform the work we do.
  • The video highlights the very real global threat to our survival as a result of both natural and human-triggered disasters.
  • Another aspect to consider with regard to cross-cultural communication is familiarity with cultural idiosyncrasies.
  • How can AILs help formal leaders connect their cultural aspirations to the day-to-day working life?
  • In Chapter 11 , Katherine Wills turns the discussion to how much of the foregoing chapters affect what must be done in the classroom to produce students who can function in the modern workplace.

Beginning with the obvious, one of the most significant barriers to cross-cultural communication is the language barrier. For example, it is not enough to speak Spanish when conducting business in certain areas of Mexico. In order to be taken seriously, one must be familiar with the vernacular as well.

Changing conversations to change the culture.

Some elements in a culture will support a specific strategic play, and others will undermine it. In addition to their own cultural contexts, doctors also carry their professional one, the values and priorities acquired during training. This “culture of biomedicine” can result in misunderstandings as profound as those that come about as a result of a patient’s particular background.


In the modern world, it is vital to understand different cultures as countless factors influence our lives, from technology to religion. We need to learn about other people’s cultures to build bridges of understanding. The more we know about diverse cultures, the more we can appreciate differences and the potential for fruitful partnerships. This flavor of cultural studies often has valid points to make, but may turn practitioners away from hearing them because we’re made uncomfortable by the theorist’s obsession over power relations. Depending on the particular flavor of cultural studies espoused by a given theorist, the hegemony may be seen from the perspective of Marxist, feminist, subjectivist, or Western cultural imperialist theories. Each perceives a different species of demon lying at the root hot costa rican girls of all problems—capitalists, men, scientists, and the civilizations of the West, respectively.

Encourage teachers to share ideas and resources through collaborative methods such as Popplet, our blog and forum space in the ‘Teacher Zone’. Provide a selection of authentic and easily accessible texts, websites, videos, games and other resources to encourage exploration of culture and beliefs within the classroom. From the fateful reading at Six-Gallery in 1955 to his novels, poetry, and stage productions, Michael McClure was right in the thick of the Beat Generation as it was born. See his books and art and learn more about the works of Michael McClure. The Creating Connections program leverages this cornerstone of human connection and uses it to build solutions that foster inclusion in the workplace.

Through my time with this organization, I have learned and witnessed how standing in solidarity and entering a cross-cultural context as a partner, you can serve well and be served simultaneously. First, by coming from a different context, I have realized that we have knowledge on methods and theories that are different to another context that can serve to their benefit, just like they might have for our context as well.

Global Communities

In the absence of a standard Arabic register, the translator is partly held responsible for the reader’s incomprehensibility. To circumvent these problems, the present paper addresses the question of how translatability of metalanguage can be made feasible within a five-point programme that is intended to develop an accommodation theory of translation. This model stipulates that available translations of English terms into Arabic can be accepted, rejected and/or replaced. While current translations are basically meaning-based, the theory is additionally both system and principle-based. That is, in selecting a translation equivalent for a given English term, all aspects of Arabic grammar plus some pragmatic factors can help make appropriate decisions between this and that translation of the same term.

This means bridging the intercultural gap in customer communication. In schools, educators should also teach students about different cultures and traditions. When a student learns about cultural boundaries, he or she can acquire the cultural competence to understand another culture. In this way, we can also promote better behavior of our future leaders in politics and international business when it comes to dealing with another culture and narrowing the cultural gap between different cultural backgrounds. Alder Koten helps shape organizations through a combination of research, executive search, cultural & leadership assessment, and other talent advisory services.

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